THURSDAY, OCTOBER 10
| 7:30 AM | REGISTRATION OPENS + BUFFET BREAKFAST |
| 8:00 AM | BREAKFAST WORKSHOPS All workshops below run concurrently at 8:00 AM for 45 minutes. |
| 8:00 AM | BREAKFAST WORKSHOP 1: METROPOLIS CONFERENCE ROOM ACQUIRING INFLUENCE: SPEAKING & INDUSTRY THOUGHT LEADERSHIP Session Co-Leader: Amy Scarlino, Founder & President, Speaker Strategies Session Co-Leader: Drew Ianni, Co-Founder, The Athena Project |
| 8:00 AM | BREAKFAST WORKSHOP 2 ACQUIRING INFLUENCE: HOW DO I GET PUBLISHED? - BOWERY CONFERENCE ROOM, 43.05 WEST Session Co-Leader: Rishad Tobaccowala, Author & Co-Founder, The Athena Project Session Co-Leader: Dan Gerstein, CEO, Gotham Ghostwriters |
| 8:00 AM | BREAKFAST WORKSHOP 3: INFORMATION AS A SECOND LANGUAGE(ISL): FOSTERING A DATA CULTURE TOGETHER - WHITNEY CONFERENCE ROOM, 46.38 SOUTH Session Leader: Valerie Logan, Founder & CEO, The Data Lodge & Chief Strategy Officer, Data Society Group Vinay Dheer, Senior Director, Information Technology, Regeneron |
| 8:45 AM | ATHENA PROJECT WELCOME & INTRODUCTIONS Rishad Tobaccowala, Co-Founder, The Athena Project Drew Ianni, Co-Founder, The Athena Project |
| 8:50 AM | OPENING KEYNOTE WHY THE CMO SHOULD BE THE CEO - A CONVERSATION WITH ANN MUKHERJEE Moderator: Rishad Tobaccowala, Co-Founder, The Athena Project Ann Mukherjee, Board of Directors, Mondelez, Former Chairman & CEO, North America, Pernod Ricard |
| 9:25 AM | 10 GOOD MINUTES - LIFE IS AN OBSTACLE COURSE: HERE'S HOW YOU NAVIGATE IT Presenter: Maryam Banikarim, Managing Director, Live Media, Fortune |
| 9:35 AM | CRAFTING YOUR NEXT CHAPTER & BUILDING A PORTFOLIO CAREER Moderator: Robyn Streisand, Founder & CEO, Titanium & The Mixx Karna Crawford, CMO, Marqeta Renetta McCann, Chief Inclusion & Experience Officer, Publicis Groupe Maryam Banikarim, Managing Director, Live Media, Fortune |
| 10:05 AM | ON LEADERSHIP, CHARACTER AND MENTORSHIP: A CONVERSATION WITH AMBASSADOR HARRY K. THOMAS (ret.) Ambassador Harry K. Thomas (ret.), Senior Fellow, Yale Jackson School of Global Affairs, Former US Ambassador (The Philippines, Bangladesh and Zimbabwe) & Former Director General, The Foreign Service |
| 10:30 AM | 10 GOOD MINUTES: ON MODERN LEADERSHIP Brian Fetherstonhaugh, CEO, Long View Talent Group and former CEO, OgilvyOne and Chief Talent Officer, Ogilvy |
| 10:40 AM | THE FUTURE OF WORK: BUILDING COHESIVE & RESILIENT CULTURES IN A COMPLEX, HYBRID WORLD Moderator: Siobhan Fagan, Editor-in-Chief, reworked.co Brian Fetherstonhaugh, CEO, Long View Talent Group and former CEO, OgilvyOne and Chief Talent Officer, Ogilvy Shaelyn Otikor-Miller, SVP, Global Head, Digital Workplace, Northern Trust Samuel Tam, GM, HR, AI & Cloud, Microsoft |
| 11:10 AM | BREAK |
| 11:30 AM | BRAND IS A TEAM SPORT Moderator: Drew Ianni, Co-Founder, The Athena Project Sherina Smith, Enterprise CMO, American Family Insurance |
| 11:55 AM | THE DEMOCRATIZATION OF DISTRIBUTION & ITS IMPACT ON ENTERTAINMENT, BRANDING & CULTURE Moderator: Drew Ianni, Co-Founder, The Athena Project David Freeman, Co-Head, Digital, CAA |
| 12:20 PM | TRANSFORMATION @ SCALE - BEST PRACTICES, THE ROLE OF A.I. & MORE Drew Ianni, Co-Founder, The Athena Project Ryan Dempsey, Program Manager, Office of The Chief AI Officer, Assistant Secretary of Technology Policy, Health & Human Services (HHS) |
| 12:45 PM | LUNCH |
| 1:30 PM | LUNCH KEYNOTE: MARKETING AS A STRATEGIC GROWTH DRIVER Moderator: Paul Woolmington, CEO, Canvas Worldwide Paolo Provinciali, VP, Marketing Growth, Performance and Operations, LinkedIn Iryna Papalamava, Head of Customer Engagement, Guardian Life |
| 2:00 PM | LISA CAPUTO ON INFLUENCE, IMPACT & INTELLIGENCE Moderator: Rishad Tobaccowala, Author & Co-Founder, The Athena Project Lisa Caputo, Chief Marketing, Communications and Customer Experience Officer, Travelers |
| 2:30 PM | AFTERNOON WORKSHOPS All workshops below run concurrently at 2:30pm for 45 minutes. conference. |
| 2:30 PM | AFTERNOON WORKSHOP 1 AI's IMPACT ON MARKETING & ATTRIBUTION - METROPOLIS CONFERENCE ROOM Session Presenter & Co-Leader: Kevin Wassong, Founder & CEO, mktg.ai Session Presenter & Co-Leader: Pete Blackshaw, Founder & CEO, brandrank.ai |
| 2:30 PM | AFTERNOON WORKSHOP 2 ACQUIRING INFLUENCE: SPEAKING & INDUSTRY THOUGHT LEADERSHIP - WHITNEY CONFERENCE ROOM, 46.38 SOUTH Session Co-Leader: Amy Scarlino, Founder & President, Speaker Strategies Session Co-Leader: Drew Ianni, Co-Founder, The Athena Project |
| 2:30 PM | AFTERNOON WORKSHOP 3 PRIVATE EQUITY PRIMER: A FORCE OF INFLUENCE EMERGES - BOWERY CONFERENCE ROOM, 43.05 WEST Session Leader: Rishad Tobaccowala, Co-Founder, The Athena Project Scott Peters, Managing Director & Co-Founder, Growth Catalyst Partners Terry Kawaja, Founder & CEO LUMA Partners |
| 3:15 PM | BREAK |
| 3:30 PM | THE ROLE AND RESPONSIBILITIES OF THE MODERN DAY BOARD Moderator: Tony Weisman, Advisor & Board Member, Former CEO, Digitas and CMO, Dunkin' Shiva Rajgopal,, Roy Bernard Kester and T.W. Byrnes Professor of Accounting and Auditing, Columbia Business School Sarah Fay, Chairman, Ziff Davis & Former CEO, Aegis North America |
| 3:55 PM | THE MODERN BRAND - IT'S ALL ABOUT THE EXPERIENCE. OR IS IT? Moderator: Rei Inamoto, Founder Partner, Design I&CO Donald Chesnut, Former Chief Customer Experience Officer, GM & Mastercard Danilo Tauro, GM, Uber Eats Advertising, Uber & Advisor, Aperiam Ventures |
| 4:25 PM | THE DIGITAL ECONOMY - A REVOLUTION OR AN EVOLUTION? Moderator: Eric Bader, Advisor, Board Member, Center of Information Systems Research, MIT Terry Kawaja, Founder & CEO, LUMA Partners Scott Peters, Managing Director & Co-Founder, Growth Catalyst Partners Kirthiga Reddy, Co-Founder & CEO, Virtualness |
| 4:55 PM | A CONSIDERATION OF TOOLS & TECHNOLOGIES: FROM PUBLIC ENEMY TO GEN AI Session Leader: Drew Ianni, Co-Founder, The Athena Project Harry Allen, Author, Writer, Activist, Nasir Jones Hip-Hop Fellow, Harvard University & Former director of Enemy relations, Public Enemy |
| 5:20 PM | DAY 1 CLOSING KEYNOTE PEOPLE vs ALGORITHMS: UNCOVERING PATTERNS OF CHANGE IN MEDIA, CULTURE, AND TECHNOLOGY Co-Host: Brian Morrissey, Founder The Rebooting & Co-Host, People vs. Algorithms podcast Co-Host: Troy Young, Advisor, Investor & former Global President, Hearst Magazines & Co-Host, People vs Algorithms podcast Featured Guest: Andrew Swinand, CEO, Inspired Thinking Group & Former CEO, Leo Burnett Group and Publicis Groupe Creative & Production, U.S. |
| 5:45 PM | DAY 1 ADJOURNMENT |
| 6:00 - 7:30 PM | RECEPTION The Selena Hotel, Rooftop Bar, 518 W 27th Street (near 10th Avenue). Drinks and light fare and appetizers will be served. |
FRIDAY, OCTOBER 11
| 7:30 AM | BREAKFAST SERVICE & NETWORKING |
| 8:00 AM | BREAKFAST WORKSHOPS The Breakfast Workshops will run concurrently at 8:00am for 45 minutes. |
| 8:00 AM | BREAKFAST WORKSHOP 1 TURNING BIG SHIPS IN SMALL SPACES: NAVIGATING THE CHALLENGES OF ORGANIZATIONAL TRANSFORMATION - WHITNEY CONFERENCE ROOM, 46.38 SOUTH Session Leader: Tom Daly, Founder, Relevant Ventures |
| 8:00 AM | BREAKFAST WORKSHOP 2 ACQUIRING INFLUENCE: SPEAKING STRATEGIES & GETTING PUBLISHED- HAYDEN CONFERENCE ROOM, 45.04 WEST Session Co-Leader: Drew Ianni, Co-Founder, The Athena Project Session Co-Leader: Bryan VanDyke, Author, "In Our Likeness" |
| 8:00 AM | BREAKFAST WORKSHOP 3 AI's IMPACT ON MARKETING & ATTRIBUTION - METROPOLIS CONFERENCE ROOM Session Presenter & Co-Leader: Kevin Wassong, Founder & CEO, mktg.ai Session Presenter & Co-Leader: Pete Blackshaw, Founder & CEO, brandrank.ai |
| 8:50 AM | WELCOME & INTRODUCTIONS Rishad Tobaccowala, Co-Founder, The Athena Project Drew Ianni, Co-Founder, The Athena Project |
| 8:55 AM | OPENING KEYNOTE THE NEUROSCIENCE OF LEADERSHIP: BUILD STRONGER TEAMS, MAKE BETTER DECISIONS AND INSPIRE GREATER INNOVATION Featured Presenter: Dr. Michael L. Platt, Director, Wharton Neuroscience Initiative, Department of Psychology, School of Arts and Sciences, Department of Neuroscience, Perelman School of Medicine, James S. Riepe University Professor |
| 9:20 AM | AI SPOTLIGHT - WHAT IS YOUR AI FRAMEWORK? Moderator: Morgan McKenney, Advisor & Former COO, Consumer Banking, Citi Daniel Wu, Course Facilitator, AI Professional Program, Stanford University Arpit Jain, President, Marcel.ai (Publicis) |
| 9:50 AM | CONSUMERS’ LIVES, MARKETERS’ LIVES – AND THE SPACE IN BETWEEN Moderator: Steven Wolfe Pereira, Founder & CEO, Alpha & Company Gayle Troberman, President & Chief Marketing Officer, iHeart Media Rishad Tobaccowala, Author & Co-Founder, The Athena Project |
| 10:15 AM | PERSONALIZATION IN THE AGE OF AI: Presenter: Mark Abraham, Managing Director & Senior Partner, BCG & Author, "Personalized: Customer Strategy in the Age of AI" |
| 10:25 AM | AI'S IMPACT ON CUSTOMER AND PRODUCT EXPERIENCE: Moderator: Martin Lange, Product Strategy, Digital Health Works Mark Abraham, Managing Director & Senior Partner, BCG & Author, "Personalized: Customer Strategy in the Age of AI" Evan Shumeyko, Head of Experience, Kinship (Mars Petcare) |
| 10:50 AM | BREAK |
| 11:05 AM | DRIVING INNOVATION AT SCALE Session Leader: Mark Brodeur, Advisor & Former Head of Nestle's Silicon Valley Innovation Center Linda Elkins, Former SVP, Head of Value Realization & Financial Management & former CTO, Gore Innovation Center, W.L. Gore Navin Kunde, Innovation Leader, Enterprise Evolution, Black & Veatch Anuj Bhardwaj, Head of North America, Experian Ventures |
| 11:30 AM | PRODUCTS & EXPERIENCE - BEST PRACTICES TO DRIVE STRATEGIC GROWTH & LIFETIME CUSTOMER VALUE Moderator: Matt Quint, Executive Director, Center on Brand Leadership, Columbia Business School Venky Iyer, VP, Digital Products & Experience, Suntory Global Spirits Tina Unterlaender, Senior Director, Product Management & Innovation, VW Credit, Volkswagen Group |
| 11:55 AM | WHAT IS YOUR STAKEHOLDER FRAMEWORK? STRENGHTENING CORPORATE REPUTATION, GOVERNANCE & BRAND TRUST Moderator: David Kirkpatrick, Author & Journalist and Former Founder and Editor-in-Chief, Techonomy Lauren Wolfson, Partner, Penta Group John Osborn, Director, Ad Net Zero & Former CEO, OMD USA |
| 12:25 PM | THE FIRST-TIME CEO: WHAT I'VE LEARNED ABOUT MANAGEMENT, STRATEGY AND ACQUIRING THE SOFT-SKILLS TO BE A MODERN DAY LEADER Justin Reilly, CEO, Wavelo (Tucows) & Former Head of Product, Verizon |
| 12:50 PM | CLOSING LUNCH & KEYNOTE: THE 50-YEAR CAREER: NAVIGATING TRANSITIONS & FINDING HARMONY Session Leader: Seth Green, Dean, The Graham School, The University of Chicago Rishad Tobaccowala, Author, Advisor & Co-Founder, The Athena Project Renetta McCann, Chief Inclusion Experiences Officer, Publicis Groupe Bryan van Dyke, Author, "In Our Likeness" & Former Managing Director, Digital Strategy, Morgan Stanley |
| 1:45 PM | CONFERENCE ADJOURNMENT |